The best way to learn another language is through immersion. So when Valerie Durkin invited me to partake in some REDI-Floors immersion, I was happy to oblige.
She had asked me to help the company hone their marketing, developing a tangible visual image they could carry over into all facets of their business. Selling points were obvious: The company offers an online ordering system that’s rich and easy to use. They have a 24-year history of delivering a superior product and excellent service. But that’s not the spirit of REDI.
It might sound idealistic, but there’s a karmic thread to the REDI-Floors outlook, and that transcends all aspects of their business. In short, they believe in doing the right thing, with no expectations for the ‘returned favor’. Simply put, what goes around comes around.
And in these economic times, maintaining such positivity is nothing short of heroic.
Through my immersion experience, I learned this: The REDI-Floors office is abundant with smiling faces, can do attitudes, and helping hands. These people are about friendship, going the extra mile, and making their clients, coworkers and friends feel special.
So I grabbed my MacBook and wrote this copy:
Headline:
It’s not just about FLOORING. It’s so much more.
Copy:
Like getting the install completed. On time. Seamlessly.
Putting our heads together to make your workload lighter. Easier.
Sharing a laugh. Remembering your birthday. Making a life-long connection.
Because you’re not just a client; you’re a friend.
That’s the philosophy that’s guided us for 24 years.
New look; same smart focus.
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Now that’s work I love. Take a look at how it all came together…
The new look: REDI-Floors
Want to see it more clearly? Click here: REDI_Brand
Still to come… a new website!
